Tuesday, March 19, 2013

Apple Australia keeps warranty policy changes from consumers.

Last Friday Australian Apple retail stores and authorised resellers were notified internally about changes to their warranty policy's. Apple now must fall in line with Australian consumer law and offer 24 months warranty on all of it's electronic devices. These laws actually came into effect January 1st, 2011, so why has Apple taken so long to make the changes and inform customers of their rights?

The Australian consumer law states a statutory warranty as a "reasonable" period of time but does not go as far to define that time period. Instead the ACCC (Australian Competition and Consumer Commission) suggested any large or expensive piece of electronic equipment can be up to 24 months.

Apple has not officially announced the changes on their website and many consumers on forums believe employees will not proactively inform them of the changes to the warranty policy. Fairfax media claim to have seen the email distributed to Apple's stores saying it told the staff not to mention the policy changes to customers.

Hopefully Apple will proactively inform customers of the changes as it will only enhance their fantastic customer service that has made them a leader in electronics and retail worldwide.

Apple's new policy begins on all iOS devices on Monday 25th March, then applies to all Mac products 2 weeks later.

Source - SMH

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